Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    200 votes
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    13 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Thanks for your input and interest. This functionality will be available before the end of the year.

  2. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    44 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Nate

    Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

  3. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    29 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  4. Paperless billing

    There is no way to opt out of paper billing - please can you offer a paperless billing option, as we receive invoices via email anyway!

    26 votes
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    11 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  5. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    22 votes
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    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  6. Give The Debit Card Option For India

    Hi enable the Debit Card Option For India.

    14 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  7. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    14 votes
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    4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  8. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    13 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. More attribution options such as position based

    Last click is an ancient attribution model now there are so many touch points to conversions. Please allow other models like Adwords.

    13 votes
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    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  10. New URL tracking parameter to pass the LinkedIn Targeting Category ID

    We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

    11 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  11. Allow Bing Shopping Ads in Sweden!

    Currently there is no support for Bing Shopping Ads in Sweden.

    11 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  12. 9 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  13. Enable "Ad preview and diagnostics tool" for more Language / Location combinations

    For example the combination of the language "French" and the location "Switzerland" is not yet supportet but would make sense for the French speaking part of switzerland

    9 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  14. arabic language ads not available!!

    why it isn't possible to write ads in arabic, but targeting arabic countries is possible?! please add arabic because arab speaking countries are over 300 million potential customer and it's unbelievable that we ca't target them with ads in their language

    9 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  15. Add more language support or a bypass of the symbol and language limitions when targeting specific countries.

    A lot of advertisers may want to only show ads in specific countries (eg. Lithuania), and the available language options aren't enough. I understand that adding more language support would take a long time, so I'm suggesting a sort of bypass of the available languages. If you're only showing your ads in one country, you could just select an option that allows you to use the main language of the targeted country. Those ads could still be checked by the system for basic grammar and certain symbols, but the final verification could be done manually.

    9 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  16. IPv6 IPs Format

    Please add the IPv6 Format to the IP Exclusion Settings.

    Thank you

    8 votes
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    5 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. Maximize Clicks for Bing Shopping

    Make the Maximize Clicks bidding algorithm available for Bing Shopping campaigns

    7 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  18. Importing campaigns from AdWords for mixed campaign types

    Google's AdWords campaigns allows a mixed campaign type: some ads can be "Search & Content" while others can be "Dynamic Search".

    Bing only allows one campaign type to exist.

    When those campaigns are now imported into Bing - starting in December - the "Search & Content" ads and keywords are all dropped. At Bing one winds up with a campaign with just a few Dynamic Search ads. All the other ads and all the keywords are dropped off.

    For now, we'd be much better off, if Bing could drop the "Dynamic Search" and make the campaigns just "Search & Content".…

    7 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  19. Bing Should Disapprove all ads that violate trademarks without the need for a complain form

    Bing should make a better effort to automatically flag and disapprove any ads that conflict with registered trademarks without the trademark holder having to submit complaint forms to protect their brand.

    7 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  20. Polish market support

    It would be nice to see Polish language and market support.
    At this moment there is no way to create a campaign for Poland.

    7 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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