Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Do not Deprecate (Remove Completely) Manual Bid Strategy

    I recently found out that manual bid strategies are not available to some users as a pilot deprecation. If this is successful, MSA might completely delete manual bid strategies.

    As advertisers, you must leave us the choice whether we would like to use manual versus automated bid strategies. It's unfair that you're removing this option to some users. We know that there would be advantages and disadvantages but we should still have the last say whether we'll use this or not.

    7 votes

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    1 comment  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  2. Bring Back Manual Bidding

    On 19th of March of 2021, ALL my campaigns were moved from Manual bidding to Enhanced Bidding. This is so unfair. You can't take away controls from advertisers like that. Please reinstate the manual bidding strategy as I found it to be more effective over your automated bidding strategies.

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  3. I would like to be able to use manual bidding as bidding strategy for my client

    I would like to be able to use manual bids as bidding strategy for my client. Why did you remove this option?

    6 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  4. Remove account Immediately for Bing Places

    Please add an option to remove or deactivate an account immediately instead of waiting for a year for it to be deactivated.

    Customer's verbatim:

    Having the option to delete your data is the First thing to develop before even adding any features to the main application. This is mandatory, there is no valid reason not to do this. This is Not something to be requested in a forum, because it's a no-brainer.

    Microsoft using Uservoice? Ha! I bet you treat your customers there as bad as in the Microsoft answers forums.

    I demand the immediate deletion of the requested data.…

    6 votes

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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  5. Keyword Planner API option to only search landing page

    When using the Keyword Planner Web UI, there is an option to search just the landing page and not the whole site. This option is not present in the API.

    This is particularly important for landing pages that are hosted on facebook because if this option is not set, results are terrible.
    We cannot see an option in the API to specify this option to search only the landing page.

    2 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  6. SA360 support for Microsoft Responsive Search Ads (RSA)

    SA360 support for Microsoft Responsive Search Ads (RSA)

    14 votes

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    1 comment  ·  Search Ads 360 Integrations  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow Bid Adjustments For Individual Publisher Website URLs on Syndicated Partner Network

    As many different Website URLs have wildly different conversion rates, it would benefit businesses greatly to be able to adjust bids on a per URL basis rather than just keyword. While we can exclude poor performing URLs, it would be really helpful to be able to optimize bids for different Website URLs to maximize conversion goals.

    2 votes

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    0 comments  ·  Syndicated Partner Network  ·  Flag idea as inappropriate…  ·  Admin →
  8. option to have smart campaign and expert mode when signing up

    option to have smart campaign and expert mode when signing up

    3 votes

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Adjust column width permanently

    It would be great if we could adjust column width permanently

    13 votes

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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  10. Import negative keywords (which are not part of negative keywords lists) from Google Ads

    It would be very helpful that negative keywords that are in campaigns and ad groups of Google Ads can be imported directly into Microsoft Ads via the feature "Import from Google Ads".
    Indeed it is very fastidious to do it manually because you can only delete 200 words by 200 words and add only 1000 words by 1000 words and do this campaign by campaign.
    When you have thousands of negative keywords it is very very long. The last time I had to call the support who integrated them in mass but I don't think it is viable for you…

    3 votes

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    0 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  11. Shared Budgets for tROAS

    I see that tROAS bidding strategy is currently not supported with shared budget (Please refer the below screenshot from one of our help resources)

    In order to push for tROAS adoption with our customers, using the feature in combination with Shared Budgets would be very valuable. A lot of customers across markets have already pushed back, that this is a blocker for not adopting tROAS.

    Could you have a look at this and check if we can make this combination available?

    8 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  12. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    121 votes

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    12 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  13. Manual Bid

    Allow us to use Manual Bid

    8 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  14. SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    13 votes

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    0 comments  ·  Search Ads 360 Integrations  ·  Flag idea as inappropriate…  ·  Admin →
  15. Add Performance Filters to Product Dimension Performance Reports (and other Performance Reports)

    It would be amazing if the Product Dimension Performance Report via API had filtering options for metrics such as clicks > 0 or conversions > 0. This would greatly reduce the size of some of these reports and make them less taxing while bringing Bing to parity with Google, where this is already an option.

    26 votes

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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  16. 5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  17. MarblePolishingService

    Pam Facilities has not only expertise in marble floor polishing along with it we also do marble wall polishing which is marble installed on wall (vertical marble polishing service). Rejuvenate your marble walls just by diamond wall marble polish. We have a well-mannered, trained team of marble polishers along with Italian machines, branded material and more than 10 + years of expertise which will take out marble’s original shine back with efforts in the right directions. For more details, call us 9999710453 and 9958530555.visit - https://www.pamfacilities.in/marble-polishing.html

    2 votes

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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  18. Manage Cash App Transfer Failed circumstances efficiently:

    Most often cash app users become embarrassed when they come across the Cash App Transfer Failed circumstances. Therefore, they need to know the efficient management tips to get rid of the unexpected failure of the transfer activity on the cash app. But one thing users must check is that the available balance. The low balance may also create interruptions in the transfer process of the cash app. to understand more about it, they can directly have words with the cash app executives who are competent in terms of offering the best services from their end to fix their customer’s issues…

    1 vote

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  19. How to Cash App Refund , cancel the return of an application in cash?

    It's as easy as sending money to someone through the Cash app, and just as easy to get a Cash App Refund from the Cash app. Although, launch the Cash app on your smartphone. Go to the activity section (clock icon). Find the transaction you want to cancel. Consequently, click the "Cancel" button on the receipt. Click OK to confirm the cancellation. However, you need to visit the website for more information on the cash app.
    https://www.experts-support.com/blog/cash-app-refund

    1 vote

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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  20. Mercado de Desodorante Orgánico

    A Corporate Sales Specialist operating in the Latin American region. We are experts in Mercado de Desodorante Orgánico|Tamano de la Industria, Participacion, Crecimiento, Informe, Analisis 2021-2026, We provide market reports across various industry verticals and also help with procurement and supply chain intelligence. By giving you better insights, we help you make informed business decisions. For more details visit on https://www.informesdeexpertos.com/informes/mercado-latinoamericano-de-desodorante-organico

    1 vote

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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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