Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Agency alerts

    Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

    72 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

    Thank you!

  2. Account owners should be able to remove an agency managing their account themselves

    Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

    The current process is that the account owner has to go to the agency and ask that their account be released.

    32 votes
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    9 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Negative Keyword Notifications like AdWords

    BingAds should implement a feature similar to Google adwords that notifies you to any negative Keyword conflicts that arise immediately after adding the keywords that have the issues. These notifications are found on the home tab or within the notification area.

    9 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. export negative keywords from Shared Library

    export negative keywords from Shared Library

    12 votes
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    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

  5. Notify users at least 7 days prior to an insertion order expiring

    Please notify advertisers that I/Os are expiring or out of funds BEFORE the account is paused. We received notification that one of our accounts was paused after it was already paused. This is embarrassing to agencies and is completely preventable.

    5 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    123 votes
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    10 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    We are working on bringing ad groups without ads recommendations in BAE and expect to have it before CY19 end. This is an alternative solution to have it available in editor, and we are exploring to have it as an alert inline as well.

  7. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    33 votes
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    3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

  8. Allow keyword filtering by Destination URL

    On the UI, there is no way we can filter the keywords by the Destination URL. It is causing us lots of issues because we need to filter by the tracking code that can be found only on the Dest. URL.

    4 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Thanks for providing this suggestion. We are working on addressing this request by early next year.

  9. Don't float the lower menu

    The "new" lower menu has these items on it: "
    © 2014 Microsoft
    Legal
    Privacy & Cookies
    Advertise
    Developers
    Support
    Blog
    Feedback"

    It should not float but stay on the bottom of the page where people can scroll to it if need be. It takes up content space, and it also hides items on the account drop-down list when you have enough items to go down that far.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Jamie Chung responded

    We’re always tweaking our designs to improve the overall user experience of Bing Ads. This is one of the items on our bucket list. We totally agree that the extra few pixels make a difference when you are browsing through your campaign data.

    Stay tuned for updates…

    /jamie

  10. My week starts on a monday. Allow my week report to start on mondays as well.

    Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

    68 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on this feature and it should be available in the coming months.

  11. One should be able to vreate folders in the list of campaigns to the left in the account

    It would be great if the "List of campaigns" to the left in the account could be sorted via folders. Or atleast if for example paused campaigns would have a grey-tone (be faded out) if they were paused!

    6 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Jamie Chung responded

    David,

    We are looking to see how we change the color of paused campaigns so that they are faded in our campaign list.

    Would love to hear more about your ideas for how we can sort campaigns by folders and how we can help you organize your campaigns to make you more efficient. jachung@microsoft.com

    Thanks!

    /jamie

  12. When selecting a monthly campaign budget, a warning occurs, which is not very helpful

    The warning that occurs is not very helpful:
    Monthly budgets can run out before the end of the month, because they spend your budget as quickly as possible. We recommend that you use a daily budget to make sure that your ads show on every day of the month.

    However, if you click on the ? link, that is helpful. I recommend that in the warning, you suggest to the users that they click this button to learn more about the warning.

    1 vote
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    Started  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  13. Change History Report Doesn't Track Geographic Changes

    If a user changes their geotargeted settings, Bing Ads does not record this very important change in the change history report.

    2 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Claire Lee responded

    We’ve started exposing changes you make to geolocation targeting. Please let me know if you have any additional feedback.

  14. Google offers search and display, Bing Ads just search. Need a one-size-fits-all solution

    Noticing after just running a campaign on both networks Google allows for search and display buying on its UI, with Bing Ads, no such offering exists. Again, missing out on my $$$ as a result Microsoft!

    14 votes
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    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  15. When setting up a new account, don't make it so impossible to set up the payment card that it makes you want to go back to Google AdWords.

    When setting up a new account, don't make it so impossible to set up the payment card that it makes you want to go back to Google AdWords.
    The main reason I chose to switch our SEO to Bing was to get the value that it brings. I have spent the past 2 days trying to set up a payment for the new AdWords account we created and it still is inactive because of some glitch.
    The original issue I have been having are still not cleared up and we are losing ground on the Ads we created and the…

    4 votes
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    Started  ·  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. add incremental bidding % info to change history report

    Add data from incremental bidding to the change history report. If someone does not change day targeting, but simply changes the incremental % bid, and then removes it, there is no way of knowing that incremental bidding was applied and then removed. The change history report only shows if days, devices or locations were added or removed, but never shows if an incremental % was added, changed or removed.

    8 votes
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    2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Claire Lee responded

    We’re currently working on this feature! Please let me know if you have any additional feedback about what you’d like to see.

  17. advertise products sold in iTunes

    Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

    11 votes
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    2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Bing Ads responded

    Thanks for the suggestion. The team has started looking at supporting app promotion ads.

  18. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    28 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  adCenterCPE, KellyB responded

    Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

  19. Campaign Experiments - Split Testing of Bids, etc.

    Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

    58 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

  20. Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

    We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

    Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

    Many thanks.

    26 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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