Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

 Looking for technical support? Please contact the Microsoft Advertising support team.


How can we improve Microsoft Advertising to create a better experience?

(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    29 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  2. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    44 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Nate

    Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

  3. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    22 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  4. New URL tracking parameter to pass the LinkedIn Targeting Category ID

    We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

    11 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  5. Allow Ads for CBD Products; The farm bill has removed CBD from restricted drug list; It will benefit many, and CBD does not get people "high

    CBD does not get people high, it helps people with chronic pain. It is not addictive and can benefit people in many ways. You will be leaps and bounds ahead of Adwords & Facebook Advertising if you allow paid ads for CBD

    2 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  6. Maximize Conversion and Target CPA for Shopping Campaign

    A lot of Bing Shopping Advertisers are asking if we could enable Max Conversions and Target CPA as an additional bid strategy options to optimize their product ads and focus more on ROI. Is there any way for us to allow these bid strategies in shopping campaigns?

    2 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  7. Microsoft Advertising Intelligence

    Microsoft Advertising Intelligence cannot operate in our country of Vietnam. I would like to ask for comments to bring Microsoft Advertising Intelligence to the country, to fellow Vietnamese who use Microsoft Advertising Intelligence.

    2 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  8. Change 'Both' Genders Language

    There is language in the UI about demographic targeting. It reads 'Both' genders. I recommend changing this to read 'All Genders' or something like that. There are a lot of people who do not identify as either, and don't believe gender is binary (male 1, woman 0). Just a thought, thanks.

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. Import Logs

    To show in the import logs the campaigns that were imported.

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  10. Dynamic Location Insertion

    Many advertisers are looking for dynamic location insertion where in the dynamic text will depend on the location of the searcher.

    3 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  11. Hide paused campaigns and keywords

    It would be very helpful if you could include a feature (like Google) that allows you to only show enabled ads and keywords and not show ads and keywords that have been paused.

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  12. Arabic popular keywords in a specific industry

    It would be great to be able to receive a popular keywords in a specific area in a specific language list as per request, for example in Arabic. Since at the beginning there is not a lot of traffic and it's better to have this kind of list so there will be an easier start.

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  13. Add {CPC} Token To Bing to track exact CPC in Tracking Softwares

    Hey,
    1. We marketers are facing issue to track exact CPC for our Ads. To get exact cpc for each click is necessary to Know return of our investments.
    2. Please Must Add {Country} {State} {City} Tokens also to track and optimized campaign batter.
    Thank You

    3 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  14. Second chance to verify the card details

    You system blocked my account for the first attempt on the payment page due to fill incorrect card details, at least you have to give second chance to fill card details correctly

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  15. Allow Bing Advertisers target other countries than USA while using LinkedIn targeting.

    We can only use USA for location targeting for LinkedIn profile targeting. But we also would love to be able to target other countries like European or Asian.

    3 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  16. 1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. When you click on "CAMPAIGNS", take me to CAMPAIGNS and NOT to OVERVIEW

    When you click on "CAMPAIGNS" at the top of the interface, take me to my list of CAMPAIGNS and NOT to OVERVIEW

    Why have you recently changed this? Very annoying.

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  18. How can i sell my idea to Microsoft ?

    I've been working on an idea for 5 years and i've devoted all my energy and life on it . I'm pretty sure that companies like yours and other search engines can use it to the best way possible and i assure you that your users and people all around the world will be amazed by it .
    I'm willing to sell this idea to your company but i don't know how to present my idea.

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  19. i want to see search terms that converted broke down by conversion goal

    I would to see search terms that converted broke down by conversion goal either under search terms itself or when running a report.

    2 votes
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bulk downloading of copy of invoices

    Bulk downloading of copy of invoices from Bing Ads UI
    • Multiple copies of invoices can be pulled if they are under the same XID
    And/or;
    • Multiple copies of invoices can be pulled even if they have different XID as long as they are under the same SAP ID

    1 vote
    Sign in
    (thinking…)
    Sign in with: facebook google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
← Previous 1 3 4 5 23 24
  • Don't see your idea?

Microsoft Advertising Feature Suggestions

Feedback and Knowledge Base