Google Ads offers IF function ads to change the message depending on device or audience. More info here: https://support.google.com/google-ads/answer/7207341?hl=en1 vote
The product is now in closed beta, please ask your account reps for more details. In addition the customizer functionality is generally available that lets you change the message depending on audience based on feeds.
I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.33 votes
App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.
Noticing after just running a campaign on both networks Google allows for search and display buying on its UI, with Bing Ads, no such offering exists. Again, missing out on my $$$ as a result Microsoft!14 votes
We’ve announced the upcoming Microsoft Audience Network which should be available which is currently in a closed beta. – https://advertise.bingads.microsoft.com/en-us/solutions/microsoft-audience-network
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