Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. One time budget

    In addition to having monthly budgets, offer a one-time budget to where advertisers can have their ads displayed continously until the one-time budget is depleted.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Feature Request - Ability to apply Positive and Negative bid modifiers on site placements on the Bing Ads Syndication Network

    We have site level Syndication Network performance reporting. It would be great if we had the ability as advertisers to apply negative or positive bid modifiers on particular site placements where our performance data shows we are efficient. For example, apply a positive bid modifier to a site placement that is below our current ROAS target.

    3 votes
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  3. 3 votes
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  4. Resizing columns

    There was a change in the interface in the past few months so that some columns (e.g., Ad Group) are now much wider than they should be, pushing other critical columns off the screen and making using the interface much more difficult. Like AdWords, Bing should support resizing columns.

    3 votes
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  5. Bing IM Reps should have the ability to fast track customer feature requests.

    Rather I am forced to post on this message forum and have the Bing reps vote for my suggested issue. Seems backwards IMHO.

    3 votes
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  6. Allowing Advertisers to Optimize Spend within AOL, Bing and Yahoo search.

    It would be ideal if Bing allowed users to optimize their spend between AOL, Yahoo and Bing syndication perhaps with a dial up/down by engine. Obviously, Bing has contractual agreements, but this would put the advertisers first, which should be the case.

    3 votes
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  7. Include a toggle for deleted campaigns on the main campaign tab.

    Include a toggle for enabled, paused and deleted campaigns on the main campaign tab perhaps with the default set at enabled. Going through reports tab to get this additional info (deleted campaigns) is a PINTA.

    3 votes
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  8. Have an "archive" option for campaigns to clean up the UI (all data should be still accessible - but not modifiable!)

    Have an "archive" option for campaigns to clean up the UI (all data should be still accessible - but not modifiable!)

    3 votes
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  9. Ability to set Bing merchant center feed with no expiration

    Currently, Bing merchant center feed expires every 30 days. And it takes 3 days to process the feed. There should be a functionality so the feed is automatically fetched daily, just like Google and never expires. Or at least take few hours rather than days to process the feed.

    3 votes
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  10. Possibility to export/filter output of Automated Rules + apply Rules accross Accounts

    Possibility to export/filter output of Automated Rules

    - Export output of Rules
    - Send output to E-Mail
    - Filter output
    - Apply Rules accross accounts

    3 votes
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  11. Introduce Merchant Feed Rules to make formatting Shopping Feeds easier

    Suppose that the IT of a particular firm provides only the most necessary columns to the digital advertisers and any other changes by IT are time-consuming and tedious.

    The introduction of Feed Rules, which are already available in the Google Merchant Center, can, For instance, allow advertisers to split the products in price-categories using the rules to populate a custom label column as follows:

    price up to x€
    price up to y€
    price above y€

    Another example would be the replacement of particular word in the description in another column, i. e. "female" by "Damen".

    3 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Provide Inline Data for Locations

    Provide location data in the Bing Ads UI. The info in available through reports but pulling reports on Bing Ads is pretty cumbersome. Currently, on AdWords, you can get all the metrics for the targeted locations (clicks, impr, ctr, avg cpc, conversion, etc.) inline through locations under the settings tab where bid adjustments can be made. It would be helpful if Bing Ads can provide the same type of inline data right there where we adjust location targeting and their bid adjustments.

    3 votes
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  13. Have offline conversion show up in stats

    Being able to upload offline conversions is a great addition to bing, but not being able to view them in the conversions column of the stats or even have a separate column for offline conversions makes the feature useless. I opened a ticket and was told to post here so hopefully this feature can be added.

    3 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    3 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. remarketing based on number of page visits

    Currently, there is no way to remarket to people who visit x number of pages on your website. You can only target people who visit specific pages on your website. People who visit x number of pages show high intent. It's a great way to reduce waste from your remarketing budget. I hope you add this feature asap.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Ad Group Name Character Limit Increase

    Please increase the character limits for ad groups.
    Importing campaigns from Google is not working since the ad group name reach the limit.

    3 votes
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  17. bid adjustments to age range 13-17.

    I was shocked to discover in my age range reports that our ads are automatically shown to 13-17 year olds. But we are not able to adjust the bidding for this age group like we can the other age ranges.
    I would like this option.

    3 votes
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  18. Expand the width of the main Account/campaign list

    Even on widescreen monitors this column is too narrow and most of my campaign names are cut off (instead of wrapping). Some extra padding between the campaign names would be nice too.

    3 votes
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  19. Automated Rules email

    The functionality to be able to choose who receives automated rule emails would allow more than person to react to learnings or allow account teams to set up rules for advertisers.

    3 votes
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  20. 3 votes
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