Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Google import doesn't seem to delete old Ad Sitelinks

    It seems there may be a bug in the Google import feature. New Ad Sitelinks seem to be added, but old ones are not deleted - - even with "Delete items that have been removed from your Google Ads account" box in the advanced settings checked. Seems like something that should be addressed (and quickly) if this is the case.

    4 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Fix the Exact Match

    Fix the Exact Match

    Revert the "close variant" changes you made. This has almost rendered match types useless and is total overkill compared to what Google did. I am noticing branded traffic funnel to non-branded KWs. Our account runs off SKAGs to eliminate this noise from disrupting performance but this will weeks to correct the impact from this.

    Please fix your "variants" or revert the change.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Resizing columns

    There was a change in the interface in the past few months so that some columns (e.g., Ad Group) are now much wider than they should be, pushing other critical columns off the screen and making using the interface much more difficult. Like AdWords, Bing should support resizing columns.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Asign existing accounts to the informations of the clients

    When there are already some accounts for the same client, until now there is no possibility for assigning them all to one "information of clients" → in Google it's called "MCC".

    Normally there is the need to create new accounts under one "MCC", what means that you have to move all information from the old one to the new account.

    For not having to do this move it would be nice if you could create an MCC and then assign different accounts under this one.

    Normally it should be quite easy to program this.

    Best,

    Simon

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. 4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    4 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. resize column

    Allow for the 'All Campaigns' column to be resizable. Currently, the campaigns are unnecessarily cramped and fall onto two lines if the campaign names are too long. On a large monitor it would look much better it this were allowed. See attached. Thank you.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow Target CPA for shopping campaigns

    Allow Target CPA for shopping campaigns

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Negative keyword for Broad match

    Some terms are still not properly filtered with negative keyword. Hope it will work with Broad. Bing should consider adding a match type of broad to the negative KW's...it can make our life much easier.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Dynamic Search Ads in India

    Waiting for dynamic search Ads option in India. Please launch this feature ASAP.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Search Queries Found in Campaign -> Keywords Rather than Reports. Ability To Filter Too

    If we could see the search queries within the campaign and ad group levels under the keyword tab, then it would make it easier to keyword harvest negative and new keyword ideas. Having a filter would be beneficial for this as well so that we can find search queries negatively impacting the campaign to make it easier. It can also be used to find better keywords. Example of Adwords is attached, shows where it should be located, how to add filters associated with column metrics and how to easily add negative keywords once the filters identifies the search queries.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Please ADD Russian and Ukraine language

    Please ADD Russian and Ukraine language, because we can not use advertising in Ukraine, and many of my clients use the search engine BING

    4 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Broad Match Type in Negative Keyword

    Broad Match Type in Negative Keyword

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Bing Merchant Center to be featured in South Africa.

    We also want Bing Merchant Center to be featured in South Africa. Can you make Bing Merchant Center available in South Africa

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    4 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Review Bings Broad Match Algorithm

    Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

    pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

    im in the process of requesting recompense, due to this being none fault of my own

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    Hello Callum,
    We’d like to help resolve this issue. Can you contact me via email so we can get details of your account and address the problematic matches?

  17. Shared Budgets Need Budget Alerts / Recommendations

    Shared budgets currently show as "sufficient" even when they are running out at 6pm, 7pm in the day.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Change Campaign Type to "Search and/or Content" on Campaign Tab

    Whether ads will show on search, content, or both is unclear.

    The Campaign Type is shown on Campaign Tab, but set at AdGroup Level. A Search Network only campaign is shown as "search & content" on the Campaign Tab, and the delivery type (e.g. "medium") is not shown at all on the AdGroup Tab. As a result, it appears that the Campaign Type is set at the Campaign level, when it is really set at the adGroup level but not displayed by default.

    It would be clearer if Campaign's Campaign Type stated "Search and/or Content" (in contrast to a Shopping…

    4 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Account level setting addition: IP address exclusions

    For LARGER accounts, it's very time consuming to go in to each campaign setting and add IP exclusions. Generally, it's the same IP address we'll be excluding on each campaign. Seems that this task could optionally be done on the account level.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Editable Keywords

    Create editable keywords like Google Adwords has. The number of steps required to edit and add modifiers takes much too long currently. I would spend more time on my campaigns and enable more campaigns if I could edit my keywords directly in the UI. Many thanks.

    4 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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