Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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  1. Allow Filtering Ads for Destination URL and Display URL

    In the web UI, allow filters to be applied based on the destination URL and display URL. We want to look at performance and make changes to ads that go to particular pages or contain particular substrings in the URL, and we can't currently do that.

    5 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Keyword Bids ad Percentage of Ad Group Bids

    Allow keyword bids to be specified as a percentage of the default ad group bid to which they belong. This makes it possible to adjust keyword variations within an ad group while still using the ad group bid to scale overall bidding more easily.

    5 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We are working on campaign level bid landscape that allows you to adjust the keyword bid percentage. it’s expected to release in this Autumn.

  3. Stop Evenly Splitting Campaign Budget Among Ad Groups

    According to your phone reps, campaign budgets are split equally among ad groups. In other words, a campaign with four ad groups and a $100 budget is actually a campaign with four ad groups, each of which has a $25 budget, and will not share budgets. This is a terrible feature and needs to be changed. Either late us directly budget ad groups, or let all ad groups use all of the available budget.

    And if this isn't the case, train your phone reps better.

    5 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Update GoDaddy Conversion tracking from Yahoo to Bing

    GoDaddy's Quick Shopping Cart is outdated for conversion tracking, prompting the user for Yahoo Search info. Their instructions are all for the old Yahoo platform.
    Someone should reach out to GoDaddy and have them update this so you get more GoDaddy users using Bing Ads.

    5 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. adcenter all in one marketing

    Adcenter and Microsoft Publisher merger for an All-In-One Marketing software as service
    The world is becoming more digital and uses less physical published materials, publisher is never used because it lacks a lot of design power like products from Coral and Adobe and others, so its only logical to merge adcenter and publisher since they are trying to achieve the same goals which is marketing the business and its products. Marketing department are in need for an all-in-one marketing software package, a power software that allows them to develop, manage and analyse all marketing channels and activities rather than having…

    5 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Allow to change ad-rotation on campaign level

    There should be a way to change ad-rotation settings on campaign level! Doing it on Ad Group level (individually) takes too much time.

    5 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Geo-targeting for Angola

    I live in Angola and my primary market is Angola.
    I would like Geo-targeting to be enabled for Angola.
    With this voting system, it seems all odds is against me so, I ask that you consider my request, based on the profit potencial. I mean, the more product/services I sell, the more ads I will buy from you.

    5 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. when y ou are adding new keywords to an existing campaign, if the keywords already exist, the system asks you to "fix" them. This is horribl

    when y ou are adding new keywords to an existing campaign, if the keywords already exist, the system asks you to "fix" them. This is horrible.
    It should just ignore the duplicate keywords, instead of having to fix each keyword which already exists...it won't let us enter new keywords until all duplicate keywords are fixed.

    Google Adwords doesn't do this since years...

    Seems like almost a bug. but kills the desire to add new keywords.

    Sanjay

    5 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Feature Request - Ability to apply Positive and Negative bid modifiers on site placements on the Bing Ads Syndication Network

    We have site level Syndication Network performance reporting. It would be great if we had the ability as advertisers to apply negative or positive bid modifiers on particular site placements where our performance data shows we are efficient. For example, apply a positive bid modifier to a site placement that is below our current ROAS target.

    4 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Google import doesn't seem to delete old Ad Sitelinks

    It seems there may be a bug in the Google import feature. New Ad Sitelinks seem to be added, but old ones are not deleted - - even with "Delete items that have been removed from your Google Ads account" box in the advanced settings checked. Seems like something that should be addressed (and quickly) if this is the case.

    4 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Asign existing accounts to the informations of the clients

    When there are already some accounts for the same client, until now there is no possibility for assigning them all to one "information of clients" → in Google it's called "MCC".

    Normally there is the need to create new accounts under one "MCC", what means that you have to move all information from the old one to the new account.

    For not having to do this move it would be nice if you could create an MCC and then assign different accounts under this one.

    Normally it should be quite easy to program this.

    Best,

    Simon

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    4 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. resize column

    Allow for the 'All Campaigns' column to be resizable. Currently, the campaigns are unnecessarily cramped and fall onto two lines if the campaign names are too long. On a large monitor it would look much better it this were allowed. See attached. Thank you.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Allow Target CPA for shopping campaigns

    Allow Target CPA for shopping campaigns

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Negative keyword for Broad match

    Some terms are still not properly filtered with negative keyword. Hope it will work with Broad. Bing should consider adding a match type of broad to the negative KW's...it can make our life much easier.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Dynamic Search Ads in India

    Waiting for dynamic search Ads option in India. Please launch this feature ASAP.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Search Queries Found in Campaign -> Keywords Rather than Reports. Ability To Filter Too

    If we could see the search queries within the campaign and ad group levels under the keyword tab, then it would make it easier to keyword harvest negative and new keyword ideas. Having a filter would be beneficial for this as well so that we can find search queries negatively impacting the campaign to make it easier. It can also be used to find better keywords. Example of Adwords is attached, shows where it should be located, how to add filters associated with column metrics and how to easily add negative keywords once the filters identifies the search queries.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Please ADD Russian and Ukraine language

    Please ADD Russian and Ukraine language, because we can not use advertising in Ukraine, and many of my clients use the search engine BING

    4 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Broad Match Type in Negative Keyword

    Broad Match Type in Negative Keyword

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bing Merchant Center to be featured in South Africa.

    We also want Bing Merchant Center to be featured in South Africa. Can you make Bing Merchant Center available in South Africa

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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