Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Create Conversion Goals from Call Extensions / Call-Only Campaigns

    Call Extension Conversion Goals are a crucial feature that advertisers to track conversions from phone calls and optimize campaigns towards achieving that specific conversion. Google offers a very simple way to do this. When allocating budgets, CPA is a major factor, which ultimately means its hard to justify spend that cant be traced to specific conversions. Seems like a big oversight to not include this.

    If you're reading this, please add your thoughts as to why Bing needs to add this feature. Here's why.. "Upon checking our resources, creating conversion goals from call extensions is not yet available on our…

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  2. Automated Extensions: opt-out in bulk for customers with multiple accounts

    Need bulk opt-out mechanism for multiple accounts. We have thousands of them and it's not physically possible to do with each child account. Also need to have a mechanism to disable Automated Extensions automatically for all newly created accounts as well for customers that create new accounts in thousands monthly (via API)

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  3. Promo Extensions

    Be able to create promo extensions for periods (black friday etc) like on Google Ads.

    So can push limited time offers to stand out.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  4. Add reviews to Bing Ads (Get rid of Yelp!)

    Bing really needs to compete with Google and come out with their own BingCard review system.

    Yelp is a business-killer. When I inquired about their algorithm, they told me that they let 75% of reviews through, but we found that 75% of the reviews we receive are marked as 'unrecommended' and the only ones that appear on our business are the low-percentile of negative ones.

    It's time that Bing dumps their contract with this antiquated system and creates their own review system to support their ad clients.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  5. 2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  6. Call extension at account level

    Allow call extensions to be managed at Account level. Phones no.s doesn't change between campaigns. Lot lesser API calls.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  7. Import Sitelinks from Google Adwords to my Bing Ads Account

    I have specific sitelinks for each of my ad groups in my Adwords Account. At the moment it isn't possible to import Sitelinks for each Ad Group. The only possibility is to create sitelinks on campaign level, which aren't that specific.
    I really need my sitelinks on Ad Group level. The only possibility at the moment is to create them again in your Bing Ads Account.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  8. exclude location extension

    It would be great if we would have an exclude location extension button

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  9. Please allow a phone number- call extension on Dynamic Search Ads

    Please allow a phone number- call extension on Dynamic Search Ads

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  10. Filtering Ads, not to show at the sidebar

    is there any filtering, when creating Ads in Bing, not to show the Ads in the sidebar? if not possible, would it be possible in the future?

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  11. FIX YOUR SITELINK EXTENSION CREATION TOOL

    It's atrocious, even your Support agents are confused by it. It's not intuitive whatsoever, not for experienced agents, certainly not for news customers.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. Ad Extension View Not Separated By Each Associated Campaign

    Is there a way to view the ad extensions with the associated campaigns INSTEAD of viewing campaigns with associated ad extensions. This view makes editing a time consuming task compared to Google AdWords view.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  13. Allow image extensions to all Geo location

    This extension hss a lot of benefits, and it should be available in all Geo locations

    2 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  14. Allow image extensions to all Geo location

    I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  15. Ad extensions with demographic criteria

    Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  16. Allow for more than 4 sitelinks

    This one creates a real problem when you need sitelinks depending on certain criteria such as time of day. If I am only allowed 4 sitelinks then sitelinks that dont meet criteria will result in an ad that has less than 4. Google chooses sitelinks from a pool of more than 4, but then only shows 4. Im sure you can implement that as well.

    2 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. Intégrer 'Dès' comme qualificateur de prix pour les extensions de prix

    Dans les extensions de d'annonce au niveau des extensions de prix, inclure inclure "dès" ou "A partir de" dans les Qualificateur de prix

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  18. Ability to see and edit Shared Library sitelinks, etc in the UI.

    It would be nice to be able to have the same Shared Library functionality in the UI as we do in BAE.

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  19. Additional Action Extension CTA

    Add new CTAs like: "Book a Showing", "View Apartments", "View Apartments Now". Would love to utilize this new feature, but the right CTA just isn't available for the real estate industry.

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  20. search ad extension

    It is very hard to search through ad extensions when they are so many. there should be a filter for finding ad extensions through ad extension "text".

    1 vote
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