Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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  1. Addition of all conversions column

    Addition of All conversions column for reporting to help advertisers track other important sales funnel conversions (without having them as part of existing conversions column. It will lead to more informed ad optimization

    5 votes
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  2. reports need total spend

    reports do not automatically total the spend column - need to manually go in each one. please fix this

    5 votes
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  3. Here's an idea...Why not add FTP delivery as an option to all automated custom export reports.

    This allows some of us to script automation services so that we can simply retrieve the reports without having to write complex API solutions just to get to our data.

    5 votes
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  4. Client Level (MCC) Conversion Tracking

    Have an option to create a conversion tracking code on client level, the same way as MCC level conversion tracking code in Google.

    5 votes
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  5. import google analytics data

    Import google analytics data
    Since I now can import Adwords, I can autotag so I can more or less track all in Google analytics I only miss the possibility to get the tracked data back into Bing Ads. Either manually or on regular basis. Might also be good if other data based on Adwords(in analytics) might be imported also. That could be a good base for further expansion of the bing ads account, especially in countries where Bing are very small compared to Google and thus the base for intelligence is limitied for bing. Even if searchpatterns are different there…

    5 votes
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  6. Targeted location reports

    Currently you can pull a Geo location report but can't see topline stats by the locations you are targeting. I want a report where I can quickly see the stats in total by each targeted location and not all of the detail.

    5 votes
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  7. has no one asked for reports like time on page, page views per keyword, bounce rates, impression share???

    time on page, pages views for keywords, bounce rates, impression share???

    5 votes
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  8. SpreadsheetApp feature

    For reporting reasons, I take full advantage of the SpreadsheetApp feature in Google Ads, which allows me to export data to a Google Sheet which in return can be shared with others in my company. It would be great if Bing Ads had this same feature.

    Link to Google Ads SpreadsheetApp: https://developers.google.com/google-ads/scripts/docs/examples/spreadsheetapp

    4 votes
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  9. All. Conv Column / Ability To Not Have A Conversion Goal Be Listed in Conv Column

    As with Google you can push a conversion event into the interface, but not have it record in the conversions column. It then populated in the All. Conv column with any other conversions you may be tracking.

    The end goal would be to have transactions flowing into the conversions column and then a separate column for (Transactions + Adds to Cart), that can be downloaded and used for bidding optimizations around this micro conversion.

    This would allow much more insight into how we should bid for keywords that do not have a direct last paid click conversion.

    4 votes
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  10. Include 0 click queries in Search Term Report for DSA

    Search term reports for DSA accounts/campaigns/adgroups do not include queries with 0 clicks. This makes implementing a negative strategy to improve CTR and Conv. Rate very difficult.

    Visibility of 0 click queries is especially useful for products like DSA.

    4 votes
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  11. data retention -- we need to be able to retrieve data going back to the beginning of time. This is bizarre that we can't.

    WE should be able to retrieve data older than just 3 years. Google Adwords let's us retrieve data going back to the beginning of time and we expect the same from Bing. We lost some critical data that we can't recreate because of this.

    4 votes
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  12. Change History Date Range Extension

    Can you extend the date range for change history report currently bing is providing only for last 6 months but where as google is providing for last 2 years or so..If this done it would be happy to recall the data changes...cheers!!

    4 votes
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  13. Search queries from Cortana and Siri in Bing Ads performance reports

    With the nature of search evolving rapidly in the mobile environment, it would be highly beneficial to be able to analyze KPIs and share of search queries coming from Cortana and Siri in the Bing Ads performance reports. This will help advertisers to further refine their keyword portfolio and adapt to more innovative ways of search.

    4 votes
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  14. I'd like to "easily" generate a DayParting Report for at least a year across the account and adgroups.

    Right now I am trying to generate Dayparting reports for many of my adgroups. Currently in Bing I can get hourly data for up to six months but it doesn't break that data down by day of the week. Through some Excel wizardry I am able to assign Days to Dates, but It would be awesome if this was available as a report in Bing where I can generate a report for the full year of 2014 where I can see who adgroups perform hourly by the day of the week.

    This of course directly translates to how I would…

    4 votes
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  15. Like your basic ads, there needs to be a live way that an advertiser can review how their Site Extensions will appear.

    Like your basic ads, there needs to be a live way that an advertiser can review how their Site Extensions will appear.

    4 votes
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  16. Allow exclusion of 0 click queries in Search Query Reports

    Can you please allow users to exclude 0 click queries from Search Query reports?

    A box allowing that split would let advertisers exporting data that right now is just not manageable for large size accounts (excel/tsv files are way too large to open if 0 click queries are included).

    Thank you

    4 votes
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  17. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    3 votes
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  18. Include a Campaign budget report

    I have a Sell in Bing Ads with over 500 accounts and more than 2000 campaigns, each campaign with a daily budget. I want to check which campaigns ran out of budget in the last week on a daily basis. It would be great to have a report where I can have a quick overview of that (spend vs budget)

    3 votes
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  19. Modifying columns - remove all default columns.

    Remove all default columns. When I look at search terms, there are 7 default columns, five of which are completely useless to me. They push the data that I need to see way off the page.

    3 votes
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  20. Add a field for current campaign budget to campaigns report

    Currently, the ONLY sad way of pulling a report containing the "Budget" column is to do it each account at a time. You can't pull it from the "Reports" section (In any Budgets and Billing report type) nor through the API. It's just not a field that has been exposed (for some reason).

    What I want to be able to do is simple: pull a campaign report from the API or the UI to get the current campaign budget amounts for each campaign across accounts I select.

    Ex. Header: Account name, Campaign name, Budget, ...

    3 votes
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