Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. comments

    I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

    52 votes
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  2. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    32 votes
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    1 comment  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  3. Hotkey for Advanced Bid Changes "Ctrl+B"

    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

    21 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  4. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    11 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  5. Action Extensions in Editor

    Please add the functionality to bulk add action extensions in Editor (including on Mac!)

    9 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  6. Microsoft Advertising Editor - Top Impr Share metric

    When viewing statistics in Editor 'Top Impression Share' metric is currently not included, however other SoV metrics are.
    Customer exports the statistical data from from Editor and imports into tool to help with optimisiation decisions. Can 'Top Impression Share' be made available in Editor?

    9 votes
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    3 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  7. Make Accounts List Alphabetical

    When you drop down the list of accounts they should be alphabetical.

    8 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  8. Wildcard * should be implemented in Bing Ads Editor to replace multiple text

    As in Excel you can use the wildcard * to replace text in multiple lines of long text in sentences very fast. This option is not included in Bing Ads Editor under the button Replace Text. This will be very handy to change very quick multiple instances in ads, ad group names, URL, etc.

    8 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  9. Microsoft Ads Editor Google Ads Import Function Review before posting

    Apparently, this problem already showed up last year and got resolved somehow. However, with the latest Editor update, you no longer can review any Google Ads imports. You can only post it now or later.

    For some clients, especially the ones using a specific custom tracking template, the imports override my Microsoft Advertising settings.

    Could you please bring back the function so we can first review the campaigns before posting in on Bing? It has quite some impact on the user experience and how often Microsoft campaigns are getting updated.

    7 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  10. Bulk assign job functions to multiple campaigns in editor for Mac users.

    I believe the Windows version of Bing Editor allows users to bulk assign job functions to multiple campaigns, however, this isn't an available option for Mac users. This would save me a huge amount of time, as now I have to manually assign many job functions to a large collection of campaigns for observation.

    7 votes
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    1 comment  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  11. remember columns

    Please remember the order of the columns I choose. For example, I pretty much always want to see the data in the following order: impr, clicks, ctr%, avg pos, avg cpc, spend, conv, $/conv, conv%.

    If I look at campaign level, show that order. If I look at adgroup, ad the campaign column but still show the data in that order. If I look at keywords, ad campaign and adgroup columns but still show the data in that order. same goes for ads. I'm talking about the data specifically. It's fine to keep show other useful columns that are unique…

    7 votes
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    2 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
    Tell us more  ·  Prince responded

    Hi Clayton,

    Thanks for letting us know. The columns order seems to be getting reset when pulling statistics; we will look into this. Other than this scenario, column order should be persisting, please let us know if otherwise.

    Thanks

  12. Bulk add site placement URLs for Content Network

    When adding individual site placements (instead of using Microsoft Media Network), there is no way to just add a list of placements without searching for each URL one by one and then clicking to add it in the UI. There is no way to add or edit site placements in Bing Ads Editor.

    7 votes
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    1 comment  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  13. Ad import settings

    There should be an option to distinguish between new ads and updated ads when making multiple changes. For example, Google allows you to choose whether a new final URL (with all other aspects of the ad remaining the same) creates a new ad or updates an existing ad.

    6 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  14. Option for ONLY ENABLED campaign on left panel ... not show ALL campaigns.

    Please add option for showing ONLY ENABLED campaign on left panel ... not show ALL campaigns. For some reason you can select "only enabled" on main frame but not left frame.

    5 votes
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    1 comment  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  15. ip

    IP Exclusion included in editor. Currently it only exist via web interface

    5 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  16. Remove "Import from Google AdWords" ad updates cap (currently limited to 100 ad updates - more than that's just ignored)

    With the "Import from Google AdWords" tool, you may only import 100 ad updates, more than that's just ignored. This doesn't make much sense. What's the point of the tool if you have half ads updated and half ads outdated?

    5 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  17. Ability to update/change ownership of Bing Places account - make it possible.

    Currently, there is no way to transfer, update, or change the ownership of a Bing Places account without creating a new account. That involves a work intensive endeavor in which the new owner creates an account, re-creates all of the listings, the old owner deletes the old listings from the current account, and then you must re-verify all of your "new" listings.

    I propose there be a feature that allows owners to allow for change of ownership within our accounts. It could allow us to add additional owners (more than one), and transfer ownership entirely from one person to another,…

    4 votes
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    2 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  18. Add Promotion Extensions to Editor.

    Please add Promotion Extensions to shared library as well as to the general extension option.

    4 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  19. Allow users to make and upload image extensions using the editor!

    New image extensions look great! However, using the web interface to give ad group level extensions becomes tiresome, with mistakes inevitable. Please update the editor to handle this capability!

    4 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bing Ads Editor Advanced Search Criteria New Line (Like Adwords Editor)

    In Adwords Editor, the Advanced Search criteria text AREA allows the user to enter data on new lines. Any data entered in the text area uses OR statements. If multiple 'Criterion' are added, they use AND statements.

    In Bing Ads Editor, the developers put a multi-line text area but it is misleading because it does not work like Adwords Editor does. If the +Add criterion link is clicked, this program logic uses an AND statement. There is NO way to perform OR statement advanced searches due to the fact that the text area functionality is not programmed in this way.…

    4 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
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