Microsoft Advertising Feature Suggestions
Welcome, friends! This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.
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Allow Bing advertisers to target LinkedIn Audiences
Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.
270 votes47 comments · Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.) · Flag idea as inappropriate… · Admin →We are continuing to beta test this feature. If you are interested in participating in this beta, learn more at the following URL: https://about.ads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin
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Solve the probleme with Paysera credit card as a payment method for Algerian advertisers
Hi,
On behalf of all the Algerian advertisers who use the paysera credit card as a payment method on bing ads and unfortunately many of them have suffered a suspension/blocking of their personal bing ads account, this has put us in a state of perplexity due to the lack of alternatives for the Algerian users of paysera.
Following the problems mentioned above, we kindly ask you to please put some effort to solve your agreement with Paysera in order to be able to add it as a payment method without facing any problem in the future. Thank you
Sincerely179 votes -
Click to Call Only Ad
Can you have include click to call only ads for smartphone devices.
179 votes50 comments · Ad Formats / Ad Types (DSA, RSA, IF functions, ad customizer feeds, business location feeds, etc.) · Flag idea as inappropriate… · Admin →There are no plans to provide click to call only ads at the current time.
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Show Bing Ads in Poland
Make possible advertising with Bing Ads in Poland.
176 votes -
support free advertising for non profit 501(c)(3) organizations like google with its grant program
I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes
172 votesThank you for your interest in Grants for Social Impact. The pilot is currently closed as we assess learnings and we are not accepting new handraisers at this time. Once the pilot expands or becomes widely available, we will follow up with you about next steps. I recommend the non-profit registers with Microsoft Philanthropies – https://nonprofit.microsoft.com/#/register. That is the first step to joining Grants for Social Impact and will give the non-profit access to other grant programs and opportunities with Microsoft products.
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delete uet
Make it so I can delete old UET tags and conversion goals.
156 votes -
click performance report by msclkid
Can we get the click performance report by msclkid?
153 votes -
Call Extension Conversions
Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.
132 votesWe’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?
How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?
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131 votes
On the Yahoo! Bing Network, advertisers cannot target nor compare the performance of their campaigns on Yahoo! vs. Bing.
Yahoo! and Bing are committed to providing advertisers with the benefit of a combined marketplace through a single platform. Allowing separate reporting counteracts that goal.
Thank you for your input. We appreciate it and your business!
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Editorial Disapproval UI Messaging
Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…
121 votesHi All,
Thank you for writing to us. We are working on defining the new experience and you should see the changes in CY’20 H1.
Best,
Microsoft Advertising Team -
Support Node.js SDK
Allows us to extend current NodeJS-base account monitoring system. By directly supporting this SDK, we don't have to constantly update change their system to keep up with changes.
Provides support for an open source language that is commonly used to monitor multiple ad platforms.
Allowing for consolidation of capability for systems written in a common language will allow agencies to expand their offerings to clients who are not Microsoft ad customers.
107 votes -
Being able to bid at 0.01
Being able to bi at 0.01
105 votesWe do not plan to lower minimum bids below their current levels for the foreseeable future.
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Bitcoin
Add Bitcoin payments in Bing Ads.
96 votesWe appreciate your feedback. At this time we do not plan to support Bitcoin. Thank you!
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Shared Library (cross-account) - Negative, Audiences etc etc
We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.
86 votes8 comments · Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.) · Flag idea as inappropriate… · Admin →Shared library which supports user to share UET tag and remarketing list cross different manager accounts and accounts is in open beta pilot now, and will be available for everyone in the next few months.
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Target ROAS bidding
Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.
85 votesTROAS has now become Generally Available in all MSA supported markets. This covers both Search & Shopping campaigns.
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Coupon availability in Algeria
Alot of advertisers in Algeria are interested in Microsoft Ads, so why don't the marketing team take in consideration adding Algeria to the list of locations where the coupon is available.
84 votes -
Enable operating system and carrier targeting
For mobile ads, let me target specific handsets (e.g. iPhone only) and carriers (e.g. AT&T and Verizon only).
84 votes22 comments · Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.) · Flag idea as inappropriate… · Admin →To simplify campaign management in Bing Ads and to make it easier for advertisers to manage campaigns across our system and AdWords, we will be simplifying our targeting options on mobile devices.
Please see http://advertise.bingads.microsoft.com/en-us/blogpost/129229/bing-ads-blog/upcoming-changes-to-device-targeting-in-bing-ads for more details.
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Stop dropping words from exact match keywords
Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.
For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.
Also, Google does not do this. They do not drop words…
78 votesWe appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.
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Penalizing accounts
Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.
75 votesThere are no plans to update our policies with regards to account penalties at this time.
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Website Call Conversion Tracking
I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.
This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html
62 votesUpon review, we do not have any near term plans to provide this particular conversion tracking functionality
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