Allow separate bids for Bing and Yahoo traffic.
Allow advertisers to set separate bids for traffic on Bing and Yahoo. These networks often perform differently and advertisers should be able to control their bids.
One of the most serious problems is the settings won't allow the exclusion of the most egregious yahoo URLs (like answers.yahoo.com and all the affiliates). All wasted money. Creates huge spikes in costs with no results. If we could at least exclude these pages or IP numbers, it would help all of us.
Jeremy Kenyon commented
Because of this, I have cut my spending with Bing by over forty thousand pounds a year. What would happen is periodic huge spikes in traffic, all very poor quality. It was because of Yahoo Hot Topics (trending) generating huge amounts of non-search traffic. Its a nonsense to pretend it is search quality traffic - it is not even content network - it is totally unqualified traffic, and that clearly shows in the conversions.
As more advertisers start to understand this, they will talk with their feet, and stop spending.
The official reply from MS is obvious nonsense. The proposers suggestion of separate bids would help, but really it needs the traffic from Yahoo Hot Topics to be categorised as content type traffic, and we need to be able to cut yahoo out totally, if they don't generate decent traffic.
There is a plethora of information indicating Bing and Yahoo users are dramatically different from one another. You would see increased spend from us if you let us better target our campaigns.
Why can't we continue to vote on this? We had to stop advertising on the content network because the fraud and bogus clicks got so bad after Yahoo was added. I understand you can't easily change things, but not allowing votes does not let you see how popular this topic may be and perhaps avoid the same mistake in the future.
Michelle Morgan commented
The nice thing about Bing and Yahoo being together is that you can control them both from one area, not control them both as one. Have a column for Bing and a column for Yahoo bidding right next to each other. No clicking between 7 pages before I can change one or the other.
Lisa Sanner commented
For some clients/kws I'd bid up Bing and down Yahoo. For some I'd bid up Yahoo, and down Bing. For some, I'd increase budgets. Come on, be a Decision Engine.
Justin Freid commented
This would be great, there is definitely a large gap between the quality of traffic from both of these sources.
James Seligman commented
I've been wanting this ever since the merge!
Jeremy Brown commented
This would also be a competitive advantage. Google currently does not allow advertisers to separately target search partners. Bing does allow that and this change would be a further enhancement. Don't try to be Google...be better than Google. You are the hungry #2...act like it.
Chad Summerhill commented
Surprise everyone and do what your advertisers are screaming for.
Please Microsoft, make this happen!
James Svoboda commented
I have heard this same thing from many, many SEM's.