Bing or Microsoft Shopping
You may call it whatever but make it SIMPLE -
-Create Shopping Campaign
- Import/Upload/Link your Products
- Bid Strategy - Option (A) Auto - MS ai Controls Option (B) Manual - Advertiser Controls
- All of these on One Page Interface with links that goes to Merchant Center and Webmaster Tools and back to the Main One page interface where you get confirmation that all campaign settings are good and campaign is ready to launch now or at a later date or Save as Draft.